Author Archives: arobase

The red apple A beautiful red apple amongst the other apples. It does directly attract your attention, because all Rubens apples are provided with a white-with-green label showing prominently its name: ‘Rubens’. Does the name of the apple refer to … Continue reading →

A new red star For beerbrewer Heineken a new brandidentity has been made. With this new identity the brewer has made an independent recognisable image different from the identity of its known beerlabel Heineken. The biggest difference is its use … Continue reading →