A new red star
For beerbrewer Heineken a new brandidentity has been made. With this new identity the brewer has made an independent recognisable image different from the identity of its known beerlabel Heineken. The biggest difference is its use of capitals in the visual brand and the eyecatching red star is being placed aside the ‘H’. The green and red colors are staying at the forefront. With this new corporate identity Heineken starts his new campaign ‘Serving the Planet’, a global campaign in which the Heineken brand makes life a pleasure for everyone.